Only in the age of information marketers finally understood the power of a web page. 75% of potential customers firstly do an online research and only then go shopping for whatever they looked for. The question is rather up-to-date but the answers vary. Some experienced copywriters already possess some ideas about good strategy that attracts [...]

As we develop our characters, we often fall into the habit of placing them in a single type of role and plot. For example, for years one of my characters was stuck on a California horse ranch. Having him on the ranch felt comfortable, familiar.
He became boring.
Now my character is a modern day pirate turned [...]

Got knowledge? Got an enthusiastic target market? Then there’s no reason to stick to books, ebooks, audios and videos to convey your expertise. Many more creative options abound, and give you the chance to entice an unsure buyer to make an initial purchase as well as have something appealing for followup sales.
Creative packaging also gives [...]

Overview
Our humdrum, sterile headings and writing manner do little to encourage our Users to read parts of the product documentation that would be especially beneficial for them. This article presents two real-world examples, how they fail their users, and how to correct the problems.
Not the Legal & Disclaimers
Although the Legal and Disclaimer sections of your [...]

Do you love to write? Do you have a knack for making words come alive on a page? You may want to consider freelance writing as a way to make a good living from home.
Freelance writers write anything from newspaper columns to web content and even ebooks.
Getting Started
Before you go looking for freelance jobs, you [...]

Harry Potter. The name brings instant recognition from people all over the world. The books have sold over 350 million copies worldwide. Only the bible has more translations. The movies have gone on to grace the lists of the Top 10 grossing films of all time.
When Harry Potter and the Philosopher’s Stone was published in [...]

I was editing a passage in my novel CONDUCT IN QUESTION, the first in THE OSGOODE TRILOGY. The villainous Florist was about to march down the stairs to kill the young man, Donnie, hiding in the cloakroom. The boy had soaked the stair carpet with gasoline and was about to set it on fire. Would [...]

Someone said: “Writing is either easy, or it’s impossible.”
He was lying.
I can’t tell you how to finish your book, but I can tell you how I finished mine. Please apply these simple, difficult steps to your writing process.
1. Appropriate aptitudes and psychopathology
I’ve always scored highly on the verbal portions of standardized aptitude tests&ndash&ndashthe SAT, GRE, [...]

Maybe you’re one of those lucky writers whose head is bursting with ideas. Or perhaps you have one idea that’s been nagging you for weeks, always at the edge of your thoughts. Either way, you’re itching to begin writing. That’s good. But before you rush headlong into your story, stop and ask yourself one question: [...]

Now why would anyone want to do that: write 1000 words every day for a week?
Well you wouldn’t if you are an established writer; you are already pumping out much more than that on an average day.
But you might want to give it a try if you are just starting out or if you have [...]