We recently attended at blogging conference in Chicago, SOBCon07, and David Armano of Digitas was one of featured speakers. David implored us to “stop calling ourselves bloggers.” And he presented the point that the word blogger can have a negative meaning.
I think a blogger is someone who decides to launch a weblog , and it’s [...]
The traditional marketplace for book sales is shrinking. The six largest publishers are shipping more books and selling less than ever before, even though the distribution chain is saturated with copies that will eventually be returned. The basic laws of supply and demand are being ignored and no one is trying to do anything about [...]
Py: How did you get your pen name as Maruerite Arotin?
Marguerite: My real name is Dana but when I decided to write romance, I always knew Dana would be too unisex for the romance market. So I thought about my nickname. My grandma used to call me Daisy and my hubby eventually picked it up [...]
If you are going to follow any formula on how to get a book published you’d better make sure it comes from an established bestselling author.
My proven formula does…
During the last ten years I’ve had over 30 fiction and non-fiction books published; published in hard copy format; published and selling in bookstores world wide &ndash [...]
Did you know that if you’re marketing your book to sell books, you may be marketing for all the wrong reasons? Why? Well frankly, marketing a book to make sales will rarely ring the cash register; in fact, most of the time it amounts to what I call the “anti-sale,” the sale that always seems [...]
SEO writing is one of the newer forms of freelance writing spawned by the Internet Age, and as such, SEO writing is an excellent way — if at times a frustrating way — for budding writers to cut their teeth in the freelance writing scene. SEO writing takes a fair amount of imagination and some [...]
‘Tis the season for evaluating the year gone by! Over the next few weeks you’ll see plenty of articles summing up the successes and failures in industries all across the board: television, movies, automobiles, retail. It’s no different for the publishing industry. Already the New York Times has run an article examining publishing’s good, bad [...]
Are you a writer with big ideas? Are you always imagining epics, sweeping stories, great tales of human struggle and sacrifice, interlaced with personal stories of love, sadness and triumph? If so, you ought to consider turning your book or story idea into a trilogy.
Why a trilogy? Believe it or not, there are deep psychological [...]
There are two main reasons to write a business proposal. Either someone has invited you to submit a RFP (Request for Proposal); or you are trying to gain support or funding from your employer or another organization.
When drafting a proposal the most important thing to keep in mind is that the reader is looking for [...]
1. Be Emotionally Compelling
Your words must have power so people take action and buy. Don’t be dry, stuffy or boring. Rock their world. What you think is a little “over the top” is probably just right. Show them empathy, caring and concern that makes them feel connected and helps them quickly suspend their rational disbelief.
2. [...]