Sitting down in front of a blank screen, you type out a sequence of words followed by a period. You pause for a moment, you backspace it all away and you type another new string of words. You know what I mean?
Why is it that at times writing comes easily, but at other times it [...]
Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what you’ve written with this sales copy checklist, which outlines the eight most frequent corrections and improvements I make on copy given to me by clients [...]
making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers.
Simplify life by offering a solution that’s both quick and easy to apply. With time being the most precious current resource, anytime you can offer [...]
SEO Copywriting or in other words Search Engine Optimization copywriting is the name given to the art or technique of writing search engine friendly content. The technique adopted by SEO Copywriters involves writing certain text made viewable on any web page that is not only interesting to go through but also incorporates specific search terms [...]
As a professional copywriter, I’m often asked by aspiring copywriters what they need to do to succeed. Most of their questions center around writing ability. They want to know how to find out if they have the talent to succeed, or if there’s a “test” they can take that will tell them if they’re a [...]
Anxious to get started writing your sales letter? Good. I strongly urge you to begin with a plan. With a simple plan or outline in place, you’ll be armed with all the essentials you need to create a powerful and persuasive piece.
It doesn’t matter what your writing project is &ndash book, report, or sales letter. [...]