You’ve spent hours researching, writing and self-publishing your book. Now, you want to reap the benefits of selling it yourself, but where do you begin?
Here are five simple tips to help you get started.
1. Figure out your market.
“Bookstores are lousy places to sell books,” says self-publishing guru Dan Poynter in USA Weekend . “Find the [...]

Publishing a book is one of the best ways to position yourself as an expert in your field. Not only that but the book demonstrates your expertise in its best and most organized format. And perhaps the biggest advantage of all is that your book allows people to be introduced to your expertise without you [...]

Has anyone else noticed a trend of books, both self-published and from commercial publishers, that were originally ebooks and have not completely shaken the unfortunate signs of their origin?
1.Since ebooks can be sold easily at 80-100 pages, but print books cannot, the book version gains length through appendices that take up one-third of the page [...]

Creating a printed book is a bit more complicated than creating a PDF eBook. More steps are involved, just by right of producing a tangible finished product that needs to be handled in the physical world (versus an electronic document that can be distributed by e-mail or online). The basic print publishing process for a [...]

As a writer you may be ready to cash in on the need for web content. There is a lot of money that can be made through content writing if you know what web publishers are looking for in high quality content. If you are a very versatile writer you will find that you can [...]

1. Be Emotionally Compelling
Your words must have power so people take action and buy. Don’t be dry, stuffy or boring. Rock their world. What you think is a little “over the top” is probably just right. Show them empathy, caring and concern that makes them feel connected and helps them quickly suspend their rational disbelief.
2. [...]

A press release is the most effective way to generate free publicity for your business or organization. A well-written press releases can generate mountains of coverage, and most of the time, that coverage will be more in-depth than any ad. Writing press releases are tricky; since they’re targeted mostly to journalists, the focus, style and [...]

I have no idea how many books are crammed onto bookshelves all about the subject of marketing, there must be many millions. It is a subject well understood, how do you make someone buy your Widget as opposed to the other guys Widget? Marketing is the answer, but, marketing comes at a price. How much [...]

Successful website copywriting is very different than traditional copywriting.
Based on what actually works best –and does not work– from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line.
1 What’s in [...]

It’s no surprise that your headline is crucial to the success of your article. It’s the first thing your reader will see, and it has to do many things, including getting your reader’s attention, drawing them into your article and encouraging them to read more, and summarizing what the article is about - and you’ve [...]