Penquis Valley High School

Some people think newsletters don’t work. Often, they’re right. In a world where most newsletters don’t work, it is common to be confused about how to define newsletter success.
What’s it good for?
Over the past ten years, I have paid attention to newsletters. I can tell you why most don’t work. It starts with confusion about [...]

You know the secret to a long-term, and profitable, client relationship is delivering effective communication tools. But you may not realize that the impact of your writing has more to do with your skill as a writer than with your knowledge of the subject.
And unless you help your clients understand the value of your skills, [...]

When you do any online research about home based businesses, you will likely find thousands of results that tell you that the most successful and easiest business to start from your home is a copywriting business. You can make a great living without ever having to get dressed or leave the privacy of your own [...]

making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers.
Simplify life by offering a solution that’s both quick and easy to apply. With time being the most precious current resource, anytime you can offer [...]

We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Here are some ways you can use audio to help sell your book:
1. Audio book samples: do a reading from your book, maybe a chapter or two [...]

In article anatomy I like to teach that there are several key components. Of course these can be stretched varied and thrown out altogether, but not until you’re an expert at writing content-rich articles. One key component of a clear article is, of course, the lead paragraph. Second in importance only to the headline itself, [...]

Why would anyone want to create a printed book, when then can create eBooks a lot more easily — and cheaply? Why would anyone want to get mired in the process of printing and shipping physical books that take time to deliver to customers, when they can deliver a digital information product immediately, with no [...]

Which word is more scarier to you? If someone yelled “fire!” or if someone whispered, “resume”? To most people, hearing the word “resume” induces panic attacks and beads of sweat across the forehead.
Writing a resume is hard work. You must write your resume correctly; it must be perfect! Any blunders in your resume could cost [...]

The idea of writing a thesis is terrifying for many people. Not only is it quite possibly the longest paper of your college career, it’s also the most important. A good thesis will essentially sum up the skills and knowledge you’ve acquired as a student and show readers that you’re truly ready to enter your [...]

Keep in mind there may be a good A recent chat with a friend reminded me of a copywriting lesson I learned long ago in a place far-far way (Philly): Never insult your audience. Easier said than done? Maybe. But we know there’s a fine line between insulting your audience and completely alienating them. Thank [...]