The traditional marketplace for book sales is shrinking. The six largest publishers are shipping more books and selling less than ever before, even though the distribution chain is saturated with copies that will eventually be returned. The basic laws of supply and demand are being ignored and no one is trying to do anything about [...]
Did you know that if you’re marketing your book to sell books, you may be marketing for all the wrong reasons? Why? Well frankly, marketing a book to make sales will rarely ring the cash register; in fact, most of the time it amounts to what I call the “anti-sale,” the sale that always seems [...]
SEO writing is one of the newer forms of freelance writing spawned by the Internet Age, and as such, SEO writing is an excellent way — if at times a frustrating way — for budding writers to cut their teeth in the freelance writing scene. SEO writing takes a fair amount of imagination and some [...]
* How do I choose which writing instrument is best for my needs?
In choosing the right kind of pen for you, consider what it will be used for, such as for business or for casual letter writing. The size of the ball point is also a major consideration. Just bear in mind that the results [...]
July
22
Great Technical Writing: The User-Product Life Cycle - A Documentation Tool
The User-Product Life Cycle (U-PLC) is a powerful tool for the User Document writer. Use the U-PLC to generate the high-level topics for your User Document.
THE USER-PRODUCT LIFE CYCLE (U-PLC)
Usually, when we think of a Product Life Cycle, we think in terms of the development and production of the Product itself. When writing User Documentation, [...]
My publishing journey has been unusual enough that friends and publicists alike have suggested I write about it, especially the part about being a man writing love stories in a woman’s genre. But it’s not just the genre. The whole publishing and agency world I encountered was dominated by women. Sound interesting enough? Okay. There’s [...]
The hardest thing you’ll ever have to do is to ‘start’. When you want to travel, the hardest part is to just ‘go ahead and go’. But once you start, everything follows. The same goes with writing. I don’t know about you, but when I write, the first sentence in the [...]
When Warner Books, one of the world’s largest publishing companies, published my first book, The Angry Clam, back in 1998, the most common question I was asked was, “What were you smoking when you wrote this book?” This was quickly followed by the second most common question, “How in the world did a 40-page, hand-written [...]
When reading your article a reader can get warmed up and react on your article in several ways. A responsive reader will want to:
1) Visit your website link in the resource box
This is probably the most common response people seem to go to, even if it is the wrong one. People are so fixated with [...]
July
5
Book Review: If I Did It - Confessions Of The Killer By The Goldman Family
Yes folks, it’s the long awaited OJ Simpson confession book! Except that in OJ’s mind it was anything but, he claims it is a fictional account of how we would have done it, if he had done it! I have lots of problems with this book, not least of which is what was going through [...]